|Job Title||Web Analytics Manager / Director|
|Location||Los Angeles, CA|
|Job Type||Full-Time Regular|
IQ Workforce is the leading recruiting firm for the global digital analytics community.
We are working with a highly respected digital agency in Los Angeles on this search. They are looking for someone to run one of their largest accounts from a digital analytics perspective.
This position will be responsible for site-side analytics on behalf of a major automotive manufacturer.
Monitor and report on the performance of the site with the purpose of optimizing the user experience and the conversion on the site.
Work very closely with the Site Tagging manager to ensure proper implementation of tags & tagging strategy for the best analytical outcome.
Work with the creative and production teams to make recommendations to revise the site functionality based on their analytical findings.
Work directly with Clients to inform them of findings on a regular basis.
History of successful site analytics on large & complex platforms
An emphasis on insights, rather than just raw reporting. This is critical.
Curiosity to look beyond the obvious and ask deep questions about the site's performance.
Ability to write and present findings in a compelling and clear way, both internally and with clients.
Ability to take a strong position with Creatives, UX and Production teams to advocate for better solutions based on their analytics insights.
Understanding of BrightTag, Omniture, Adobe Cloud services and/or mobile platforms.
Collaborative and open approach to work with many perspectives and disciplines
Helpful, but not required, is an analytical background that can extend to other areas of Digital, like media performance, social and more.