Job Title Sr. Customer Marketing Analyst (CRM)
Location Columbus, OH (Relo Available)
Job Type Full-Time Regular
Job Description
IQ Workforce is the leading staffing company for the global analytics community.

Our client is a leading multi-channel fashion retailer based in Columbus Ohio.  They have a very compelling story to tell.  The company has invested heavily in all of the latest and greatest tools and technologies over the past 2 years.  

Their Cross-Channel Marketing team is currently looking to hire a Sr. CRM Analyst.

The Sr. Customer Marketing Analyst is responsible for conducting advanced campaign development, analysis, and insight; enabling the creation and execution of actions that drive increased revenues and margins. This position is responsible for identifying and targeting customer populations for direct marketing campaigns (email, mail, etc.) that provide maximum ROI. This position is responsible for all aspects of individual campaign set up including offer set up, audience selection, testing plans, quality assurance and program performance measurement activities. This position is also responsible for collecting and analyzing customer data, and generating insights which improve the customer experience, drive customer acquisition, and limit customer retention. 

Responsibilities include:
Ideation, development, execution, and optimization of marketing campaigns designed to reduce deactivations, drive loyalty and increase revenues

Identification of target audiences by working cross-functionally with other teams and agency to gather insights which will improve targeting efforts and generate buy-in for targeting decisions

Coordination with cross functional and vendor teams to ensure flawless marketing campaign delivery; including database targeting & data quality, legal, accounting, etc.

Ensure all campaigns are set up and executed according to appropriate specifications and rules

Manages the delivery of creative campaign requirements on brief, on budget, and on time

Development of standard reports and presentations on all campaign key performance indicators, administering accurate test and control studies and presenting the results to management as required

Establish and track ongoing success metrics for various customer marketing initiatives and relate them to return on investment

Ensure that disparate customer marketing projects are linked in terms of data, processes, skills, and deployment methods

Communicate progress and incremental successes to executive management on a regular basis

Bachelor's degree required

3+ years of customer marketing experience with a successful track record, either in-house or at an agency/consultancy

Ability to set forecasted goals and to develop business strategy that achieves goals

Must have attention to detail with a strong focus on analytics

Strong project management and inter-departmental coordination skills

Highly motivated with ability to thrive in a fluid and demanding environment